No experience? No problem: How skills beyond the stage lead to success in a children’s drama franchise
Many people might assume that a background in drama is a prerequisite for becoming a successful franchisee in the children’s drama sector. However, this assumption overlooks the diverse skills that can make anyone a strong candidate for owning and operating a children’s drama franchise.
While experience in drama can be beneficial, the qualities defining a successful franchisee extend far beyond acting chops. Effective leadership, strong organisational skills, customer service and a passion for children’s development are just a few of the attributes that contribute to thriving in the children’s drama franchise industry. These skills are not exclusive to those with theatrical backgrounds but can be cultivated through various life experiences and educational pursuits.
From Teacher to Principal
Jackie Andrew, franchisee at Drama Kids Glasgow, has been running her franchise since 2006. Before that, she was a primary school teacher in Nottingham. When she moved back to Scotland to be closer to family, a colleague suggested she explore drama. Initially, her lack of drama qualifications put her off. But Jackie soon discovered a way to launch her own business and fulfil her passion for cultivating developmental skills in children through her own business.
“I’ve always been passionate about equipping children with skills they need that will last them a lifetime,” said Jackie. “I also enjoyed organising school plays – even writing my own scripts! Despite my initial doubts, I requested a Drama Kids brochure and felt confident I could pursue it. My husband encouraged me and I surprised myself by saying, ‘I think I can.’ With the support of a franchise, I knew I could make it a success.”
Franchisees from diverse professional backgrounds bring a unique perspective and skillset to the table. Someone with experience in marketing may excel at promoting performances and attracting audiences. A financial analyst might bring invaluable expertise in budgeting and financial management. Even someone without a direct background in drama can leverage their skills in customer service, project management or teaching to ensure the smooth operation of a children’s drama franchise – something that Jackie has since realised.
“Coming from a teaching background, I found it easy to adapt because I understood how to communicate information to children,” explained Jackie. “This background allowed me to connect with students and understand their needs. My role is more of a drama facilitator than a traditional teacher. I introduce concepts and let children expand upon them – often learning from them in return!
“My husband managed a shop when I began exploring starting a franchise. Initially, I helped him with the shop’s operations, which gave me valuable insights into customer service and accountability. It helped shape my understanding of customer focus and responsibility, skills that have proven invaluable in my role as a franchisee.”
Franchise Training
Franchisors typically provide comprehensive training and ongoing support to their franchisees, regardless of their prior experience. This training covers everything from operational procedures to marketing strategies, equipping franchisees with the knowledge and tools needed to thrive in their new role. With the proper guidance and resources, individuals from all backgrounds can successfully navigate the complexities of owning a children’s drama franchise.
“I never imagined myself starting my own business,” said Jackie. “I wouldn’t have known where to begin and the idea seemed daunting. However, having the support of a franchise behind me provided a structured plan. It allowed me to experiment with different methods, learn from them and adapt to ensure my business had the best chance at success.
“I always recommend considering a franchise. It’s a great way to be self-employed while having a support system around you. Being able to pick up the phone with the support team at head office or fellow Principals is invaluable. Having a network is crucial. Without this support, I wouldn’t have lasted even six months on my own. A franchise provides proven methods and, in Drama Kids’ case, a structured curriculum, which is a unique advantage.”
Passion for Business
A crucial factor in franchise ownership is passion. While a drama background can signify a love for the arts, passion can stem from many sources, including a deep appreciation for storytelling, a desire to support local communities through cultural enrichment or a commitment to nurturing development and confidence through performing arts. This passion fuels dedication and perseverance, essential for overcoming challenges and driving long-term success.
“One of the most fulfilling aspects of the past 18 years has been witnessing the growth of children who started with me as young as five or six and are now teenagers,” said Jackie. “Drama Kids has provided them with invaluable skills and friendships that have eased their journeys and enriched their lives. When I watch them on stage, I’m not concerned with perfection; I focus on their excitement, fun and growing confidence. Every child is an achievement to cherish.”
Almost two decades later, Jackie has not only seen a significant shift in her students but also experienced a confidence boost, thanks to the autonomy of a franchise and the support its networks have provided her.
“Personally, I’ve undergone a significant transformation. Back then, as a primary school teacher, I never imagined myself handling marketing, organising events or dealing with social media. I lacked the confidence to see myself as a leader. Over the past 18 years, I’ve grown immensely. While I’ve nurtured children’s confidence, I’ve also nurtured my own. Starting out, self-doubt was constant. I hesitated to hire staff, feeling they were more talented and qualified than me. But with time, I realised their skills were different to mine, not superior. I’ve learned to trust my judgment and assert myself more confidently. I don’t think I could have done that if I had gone it alone,” explained Jackie.
Jackie is a prime example of how a franchise is the perfect way to realise your passions, even if you do not have the skills you think you need in business or that particular sector. Her journey highlights that passions and skills in other areas are transferable and can set you up for success – even for 18 years, like Jackie. A franchise provides the support, training and network you need to thrive, making it an excellent path for aspiring entrepreneurs from all walks of life.